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MW096 | Owning the Digital Shelf: A Guide to Building Your Digital Shelf Strategy
The location, shop type, position, and appearance of your product are critical to your commercial success. But how does your product or service appear on the digital shelves of the online marketplace? Just like with a physical shop, the digital shelf is where you show off your products and reveal the story behind your brand.
Our panel of experts discuss the importance of your digital shelf and how to monitor, plan, prioritise, and optimise to outperform your competitors. They discuss how to build a digital shelf toolkit to overcome your audiences’ barriers to purchase.
They discuss:
- What is the digital shelf made up of?
- Why is the digital shelf ecosystem so important for your brand?
- The power of a digital shelf strategy and a joined-up ecosystem
- How to activate your digital shelf ecosystem
- Overcoming the most common challenges to optimising your digital shelf
View all episodes
By MediaworksThe location, shop type, position, and appearance of your product are critical to your commercial success. But how does your product or service appear on the digital shelves of the online marketplace? Just like with a physical shop, the digital shelf is where you show off your products and reveal the story behind your brand.
Our panel of experts discuss the importance of your digital shelf and how to monitor, plan, prioritise, and optimise to outperform your competitors. They discuss how to build a digital shelf toolkit to overcome your audiences’ barriers to purchase.
They discuss:
- What is the digital shelf made up of?
- Why is the digital shelf ecosystem so important for your brand?
- The power of a digital shelf strategy and a joined-up ecosystem
- How to activate your digital shelf ecosystem
- Overcoming the most common challenges to optimising your digital shelf