Mediaworks has joined forces with the UK’s ecommerce association IMRG as retailers prepare for another record-breaking year of Black Friday sales.

To compete in a crowded marketplace this Black Friday, retailers need to start preparing their strategy now.

Join experts from Mediaworks and IMRG in collaboration to discuss how you can dominate Black Friday 2022, discussing:

- When you should launch your Black Friday campaign

- How to turn discount hungry shoppers into long-term, loyal customers

- Optimising paid advertising and managing an efficient bidding strategy to maximise opportunity

- Creating effective ads by testing and learning early and often

- The impact of the World Cup on peak trading time