Video has become vital across every platform and channel. Audiences are spending an average of 19 hours a week watching videos online. Ignoring video marketing is no longer an option for brands who want to excel.

Video content is interchangeable across platforms and formatting your video for specific platform needs can make or break performance. Setting out a strategy will help define your audience, how they consume video and what types of video they react to best.

Join our experts as they discuss a variety of video formats to revolutionise how you connect and convert users and how to build content depending on what your goal, platform and audience is.