Building an effective and optimised lead generation funnel is critical in any commercial marketing team. In the digital world this can be simplified into three key areas; building awareness by targeting the platforms where your audience hangs out, ensuring availability at the evaluation phase, and creating a web presence that converts clicks into customers.

The devil is often in the detail however, and developing and optimising an integrated paid advertising, organic search and web presence can be challenging.

In this digital Masterclass, Mediaworks specialists across performance marketing, search engine optimisation, and website development join forces to discuss their top hacks to building and optimising an effective demand generation engine.