As we enter 2023 with the UK in an economic recession, almost all organisations face the challenge of building plans that will react, pivot, and overcome the unique challenges they face.

Whilst many businesses are tempted to cut marketing costs in a recession, initial research indicates that most C Suite Executives are aware that companies that bounce back in a stronger position from previous recessions have not cut their marketing spend, and in fact increased it to suit the context of the unique trends of the time.

In this digital masterclass, our experts will explore the key marketing trends to consider in your 2023 strategy, helping you to inspect how you may need to react to changing trends and reallocate your marketing budget to reflect the new economic context in which we are operating in and emerge from 2023 with a far greater market share.