Aggregating your prospective buyer types into groups of segments with common needs and traits offers marketers the opportunity to better communicate the value of their products and services to each group, increasing customer acquisition and market share.

Navigating the increase in dataflows and touchpoints generated from increased platforms and devices to identify significant segments can be challenging. Accurately identifying segments in your market or category can be the difference between achieving sustained growth as a business through a competitive advantage or falling behind.

Join our marketing analysts to discuss their approach and methodologies for building effective target audience segments to optimise your targeting and personalised communications.