Prioritising memorable creative content is critical to building an effective long-term link with your audience with your products or services. Differentiation has long been one of the most powerful tools in cementing your brand in your customers minds and arguably, the best way to do this is through emotional, brand-building campaigns.

In this masterclass, our panellists will debate the role creativity can play in effective advertising campaigns, and how to best utilise it to increase awareness, customer acquisition and ultimately long-term business health and prosperity.