TikTok is not just shaping a generation of social consumers, it’s also combining the worlds of community, commerce, and entertainment. Marketers have the opportunity to reach new target audiences with entertaining creative and authentic interactions that can turn hearts and minds into likes, shares and, ultimately, conversions.  

In this masterclass, our panellists will share their tips and tricks to create an effective TikTok strategy that engages new audiences. They explore how a platform can be used to boost product discovery, building an always-on brand approach, and maximising conversions to supercharge your social performance.