With the meteoric growth of short-form video, brands are challenged to prioritise creativity more than ever to capture an audience’s attention. High-quality brand campaigns are critical, but emphasis is shifting towards the delivery of authentic and Lo-Fi relatable content.  

For marketers a shift from polished branded content to TikTok videos created for trending sounds, TikTok Communalities and viral humour can be uncomfortable.  

In this masterclass, join our panellists as they discuss how to produce the most effective and memorable content to gain valuable airtime on the platform. They explore the best tips and tricks to boost engagement with your brand and engage your target audience.