Mediaworks Digital Masterclass

MW206: How to Reduce Demand and Rebuild Trust


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Mediaworks Roundtable: Reducing Demand & Rebuilding Trust in Social HousingSocial housing is under sustained pressure. Demand is rising, resources are constrained and expectations from residents continue to increase, shaped predominantly by the digital experiences they encounter elsewhere in their day to day lives. At Mediaworks we have mapped the tenant journey end to end through what we call the Resident Rollercoaster. This captures the emotional journey of a tenant across nine stages, from first interaction through to end of tenancy. It highlights where trust is built, where it breaks down and where successful digital engagement can make a measurable difference. On 28 April, from 1pm to 2pm, we are hosting a virtual roundtable to explore this further and discuss the impact across social housing. You will hear from: Steve Allcock, Group Business Transformation Director at RiversideBrett Jacobson, CEO at MediaworksDaniel Hoggan, CTO at Mediaworks The session will focus on:Key pain points where 'avoidable demand' originates across the tenant journeyHow siloed communication is increasing pressure on residentsPractical tips on where digitalisation can help improve visibility, experience and trust with tenantsThis will be a panel-led session with live audience polling and unique first party shared insight, so we'd encourage anyone who has a focus on tenant satisfaction and digital services within social housing to sing up now and contribute to the session. Tue, 28 Apr 2026 13:00 - 14:00 (UTC+00:00) Dublin, Edinburgh, Lisbon, LondonWe look forward to having you attend the event!

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Mediaworks Digital MasterclassBy Mediaworks