In this episode of Marketing Without Rules, host Lewis Vandervalk speaks with Matt Diamante, the founder of Hey Tony, a marketing agency specialized in SEO and social media. With over a decade of experience and a vast Instagram following, Matt discusses his unique approach to creating engaging and actionable content. 

The conversation covers several topics including effective backlink strategies, the future landscape of SEO, the power of helpful content, and why Matt prefers Instagram as his primary platform. Matt also shares practical tips on using tools like ManyChat and various SEO experiments he's conducted. Listeners will gain valuable insights into organic marketing, leveraging social media for business growth, and practical steps to enhance their online presence.

00:00 Introduction to Marketing Without Rules

00:29 Meet Matt Diamante: Founder of Hey Tony

02:42 The Origin of 'Hey Tony'

05:08 Creating Engaging Content: Tips and Tricks

16:27 The Power of Lead Magnets and Email Marketing

21:50 SEO and the Future of Search Engines

28:40 SEO Insights and Observations

29:37 The Importance of User Experience in SEO

30:10 Experimenting with SEO Techniques

31:41 Effective Backlink Strategies

32:32 Leveraging Charitable Donations for Backlinks

34:09 Advanced Backlinking Techniques

46:01 Creating Helpful Content for SEO

49:59 Final Thoughts and Future of SEO

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