In this episode of 'Marketing Without Rules,' hosts engage in an insightful discussion with Adam McChesney, a successful entrepreneur and expert in personal branding.

Adam shares his journey from medical device sales to building multiple businesses around effective branding strategies. Key points include the importance of personal branding for business growth, especially for digital marketing agencies and home service businesses.

Adam emphasizes the value of consistency, whether through social media posting, SEO, or Google Business Profile management.

He also shares practical steps for small business owners to build their brands and highlights how personal branding can offer resilience in times of change.

This episode is packed with actionable advice for any business owner looking to differentiate themselves in a crowded market.

00:00 Introduction and Welcome

00:44 Adam's Background and Journey

01:56 Building a Personal Brand

05:14 Success Through Consistency

14:03 Personal Branding for Home Services

22:00 The 90-Day Rule

25:19 Managing the Business Ecosystem

25:47 The Autoglass Company Journey

27:34 Challenges and Lessons Learned

34:21 SEO Strategies for Local Businesses

40:11 The Power of Personal Branding

44:20 Final Thoughts and Takeaways

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