Where is design thinking taking us? The role of design is evolving within organizations, from simply optimizing what exists to being a source of new growth. The change is thrusting designers into new roles and domains, including the design of services and the transformation of organizations.

Tim Brown, CEO of Ideo, reviews these new contexts and how they require designers to apply traditional skills in new ways, or find completely new methods of problem-solving. He broadens our thinking beyond the familiar borders of design and the web, exploring how design can yield a new breed of innovation.