Whirlpool Corporation is a global manufacturer and marketer of major home appliances. Sara Ulius-Sabel, Metrics Manager for the company, presents a glimpse into Whirlpool's product development process through the lens of designing "Useful, Usable, and Desirable" products.

She presents examples of how Whirlpool creates their appliances, including a discussion of some of the orthodoxies, challenges, and shifting market and user trends that surround these dimensions. She describes design metrics as one of the tools that Whirlpool uses to bring objectivity to the trade-offs between Useful, Usable and Desirable, ultimately helping to drive both coherence and differentiation in a multi-brand portfolio.