Performance Marketer

My #1 Secret About Leads: A 14-Day Email Sequence Framework That Converts Leads Into Sales


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Today we’re going to talk about a key step in using leads to build and grow your business.

In recent weeks, we’ve discussed why leads are so crucial for every business. However, lots of people still struggle to set up a system that works.

And here’s the number one reason why they fail. It’s because they didn’t put in the time to build a relationship with their list.

When you’re dealing with cold leads, you NEVER lead with a sale. You can’t expect people will give you money when they know nothing about you or your business. 

A few might but most of them won’t.

This is why nurturing your list is so important and why the true power of leads lies in the follow-up.

For this week, I’m going to share a 14-day email sequence framework that will help you warm up those leads, nurture them, build a relationship, and finally, convert them into sales.

Make sure to watch all the way through because I’m also going to share a little secret about a project I’m currently working on.

Now, let’s jump into the show!

Key Takeaways:

  • The secret about what makes leads are so valuable (1:06)
  • How to nurture your leads (3:42)
  • My 14-day email sequence framework (6:49)
  • Day 1: The Soap Opera Sequence (7:52)
  • Day 2: The Backstory (9:45)
  • Day 3: The Epiphany (10:16)
  • Day 4: The Call to Action (11:55)
  • Day 5: The Impulse Buy (13:26)
  • Day 6: The FAQ (14:26)
  • Day 7: The Proof (15:07)
  • Day 8: The FOMO (17:11)
  • Day 9: The Feedback (19:06)
  • Day 10: The Three Secrets (21:10)
  • Day 11: The FAQ #2 (21:26)
  • Day 12: The Proof #2 (21:53)
  • Day 13: The FOMO #2 (22:45)
  • Day 14: The Feedback #2 (23:34)
  • Is it possible to make a million bucks just from follow-up? (25:34)

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

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Performance MarketerBy Eric Beer

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