When I started my business, I told people I could help them with, “websites, social media, and copywriting.” The most vague positioning in the world. And the result was predictable:

I attracted a little bit of everyone, which means I attracted no one in a steady fashion.

So I got more specific. I pivoted to: “I help busy CEOs who don’t have time to post.” One of my favorite LinkedIn headlines was, “I write posts for CEOs.”

Better, right? CEOs are busy. They don’t have time. I solve that.

Except here’s what actually happened: I attracted founders who didn’t have time, and didn’t have budget either.

Then I read about a concept called elevated framing. And it changed everything. Not my service or my pricing—how I described the problem I solve.

Today I’m going to teach you what I learned. And no matter what you’re selling or who you’re selling to, his will rewire how you think about your positioning.

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As always, come and say hi on LinkedIn. :)

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