According to reports, a new Google privacy tool will allow users to follow brands they like and opt out of sensitive ad categories. The name of the tool? My Ad Center. Tune in and join the conversation if you want to hear how this tool will impact your law firm’s Google Ads campaigns.

Grace and Liel explore how My Ad Center will let users decide which topics, categories, and brands they are interested in. But, most importantly, it will allow users to opt-out of certain types of advertising and even provide live feedback on the ads they are being served, even on the search network.

The conversation then jumps to analyze the results from a recent PPC survey on adopting Google Ads recommended automation. The results are not surprising to us, but they could be to you if you are not involved in the managing of your Google Ads account.

Target Cost per Acquisition sounds wonderful as a strategy - you set the price, and Google gets you the conversion. What's not to love about it? Well, to start with, a conversion is not a case. Unless you train Google very well, and we mean it V E R Y well, your campaign may still not get you new cases. That is why we shift our focus in our conversation to VBB, also known as Value-Based Bidding.

Tune in now and get the latest on Google Ads search for law firms.

Resources mentioned in this episode:

• About Google My Ad Center
• 2022 PPC Survey 
• What’s A Good Cost Per Acquisition

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