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I recently received a comment from a listener wondering what the end game was for continually publishing content given that my metrics and analytics are pretty bad on some of the platforms.  So I wanted to answer their question and explain the big picture of my entire content marketing strategy. 

This podcast and the YouTube version haven’t quite gotten the traction that I know it will eventually will.  Even with daily publishing, the numbers are only just recently inching forward. Givens this, the question then was, where does the revenue come from?  And why keep going if there’s no perceived progress being made?

I’ve addressed progress in past episodes so let me talk about the big picture. 

First, my network marketing business is my primary income and has been since 2013.  Being in the top ten of the company the entire time, I’ve had the luxury of pouring myself fully into learning and exploring my interests — one of those things being content marketing.

Second, the platform that is currently yielding the most return is Facebook.  So outside of that, I’m still very much learning the ins and outs of the other platforms: YouTube, Instagram, TikTok, LinkedIn. 

And this accounts for why the analytics in those platforms aren’t as advanced as one might hope.   Also too, understand that I’ve only really been publishing content on these platforms consistently since Sept 1.  So the reality is that I’m still very early in the game. 

Lastly, the other main reason for continually publishing content despite slow results is that it’s an educational process for me.  Yes I want views and likes and subscribers and monetization.  But more than that I want to learn.  And the most effective way I learn is in the doing. 

So it’s a growth and expansion of self.  It’s a developmental goal.  As we talked about in yesterdays episode, achievement is so much more effective when you have this in place.  

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