The Inner Outer You

My Approach To Personal Branding and Styling


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On a daily basis, I meet different groups of people… I meet people thinking personal branding and styling have no link together, people thinking styling and branding are not important, people thinking personal branding is only for those who want to be famous… And I also meet people asking me what I do… And when I say I’m a holistic personal branding and a soulful styling coach, They are like… What do you mean by Holistic personal branding? And what is soulful styling…?

In This episode, I share my approach to these points of view.

To those who think personal brand and style have no link together.

Here is what I have to say… Your personal branding and your style have more links than you think. Your personal brand is made of 2 entities of YOU: The non-visible part, and the visible part. Your styling and your branding, are channels to express your personal brand. They are your language, your tools, they are the visual expression of your personal brand. So my friend, personal branding and styling work hand in hand to establish your uniqueness.

To those who think styling and branding are not important

Here is what I have to say… It’s not your fault, you were just taught wrong! You’ve just been so used to see people use style and branding only at the superficial level, to look good and not always to feel good. But the truth is, Styling and Branding are meant to transcribe your inner essence to the outer world. They are meant to be used with INTENTION, to make sure what people see is aligned with who you really are.

Your style and your branding are important. It takes less than a minute for someone to have a first impression on you, 70% of that 1st impression is based on your appearance.


Those who think personal branding is only for those who want to be famous,

Here is what I have to say… One of my best definition of Personal Brand comes from Jeff Bezos, he says: “Your brand is what people say about you when you are not in the room” Now, answer this question… Do people say things about you when you’re not in the room? If your answer to this is YES, then my friend, know that you have a personal brand!

And for those wondering what I mean by holistic personal branding and soulful styling,

I simply mean that I see and teach personal branding and styling from a holistic approach, It isn’t just about personal branding or just styling… It all starts with Who YOU ARE as a human being of this world, what is that only you can bring to the world? How you show up to serve the people you’re meant to serve with your soul gifts and how you intentionally use styling and branding tools, to align your inner and outer messaging, and make an impact in their lives on a daily basis. Just by being YOUR AUTHENTIC SELF.

Let me know what you think.


Shoot me a DM on Instagram 👉🏽 @kristianecharrier
Clubhouse: @krischarrier
Learn more about what I do 👉🏽 www.kristianecharrier.com

Xo, Kristiane.


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The Inner Outer YouBy Kristiane Charrier

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