Getting content signed off is hard.  Who's really in charge? What are the ground rules? Why are we even producing content in the first place? Alan, Chris, Helen and Siân help a listener struggling with one of the biggest brand agonises of all: approvals.

Getting content signed off is hard. Who's really in charge? What are the ground rules? Why are we even producing content in the first place? Alan, Chris, Helen and Siân help a listener struggling with one of the biggest brand agonises of all: approvals.

Getting content signed off is hard.&nbsp; Who's really in charge? What are the ground rules? Why are we even producing content in the first place? Alan, Chris, Helen and Siân help a listener struggling with one of the biggest brand agonises of all: approvals.

My Approvals Hell

Every marketing professional has their own brand language bête noire. Each episode, the content consultancy team at Blackad answer a listener's brand agony letter – working from diagnosis, through treatment, and finally onto staying healthy.

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My Approvals Hell

My Approvals Hell