From Nike T-shirts to IPL and Premier League jerseys, to billionaire athletes like Roger Federer.

Why do companies that don’t even sell to sports fans spend millions on sports sponsorships?

This is a curious deep-dive into the strange, surprisingly strategic world of sports marketing — and how ads have quietly become the real game.

Sit back, and I hope you find it interesting.

Also available in video:

YouTube: https://youtu.be/AfDiVErHfp4?si=x5rAAUOIJRyILisY

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