I recently had the pleasure of being interviewed for Authority Magazine’s series about how to create a trusted, believable, and beloved brand. (Also: can we take a moment to acknowledge that for all of about ten minutes I got to share screen real-estate with Seth Godin?!)

So in case you missed it, or you prefer to listen rather than read, I’ve recorded it and turned it into this podcast episode!

I’m not gonna lie, this is going to feel a bit weird, because I’ll be pretending to be both the interviewer and the interviewee. But here we go!

TL;DR — episode links:

• Shownotes
• Read the original article on Authority Magazine
• Free micro course: Brand values, not bland values!

People + brands mentioned in the episode:

• Randi Buckley
• Slow Business Adventure
• Talormade
• Dana James Mwangi
• Chris Do
• Seth Godin