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B2B Email Marketing Tips

1. Reach out to your Ideal Client

2. Use LinkedIn and freemiums as your main list building strategies.

3. Collaborate with fellow influencers to grow your list. 

4. Understand the needs, desires, goals, challenges of your Ideal Client.

5. Create or Curate content which fulfills what you found in point #4 above.

6. Send this weekly. “Consistency is the foundation to Brand Building”

7. Have real expectations. You are looking at 6-12 months of consistency to see peak results.

Traditionally, B2B email marketing campaigns have been more serious, drier, and a lot less interesting than B2C campaigns. Wise old email marketers said B2C purchasing decisions were driven by emotion, while B2B was all about logic and numbers. That’s not necessarily true.

While there are a load of so-called B2B email marketing best practices, there’s is no one-size-fits-all approach that guarantees success.

Smart marketers are realizing they can learn a lot from B2C email marketing campaigns when it comes to engaging customers and creating memorable content.

The most successful B2B marketing campaigns push boundaries and make people think and feel. They win awards and they get industry recognition (for the right reasons).

Laying the foundations
Many email marketers, at least at the beginning of their career, aspire to work with exciting brands and companies in glamorous and exciting industries such as fashion, lifestyle, and travel. The same goes for content marketers and journalists. A lot of my peers slogged away trying to get a foothold in these coveted industries.

But content, including email marketing campaigns, is only as interesting as you make it.

Do your research, put in the effort, get the right tools in place, automate manual processes, and you’ll be able to create the kind of content that makes your B2B contemporaries jealous.