My Best Campaign

Ad spend, ROAS, and Meta ads: a performance marketing masterclass with Boarderie's CEO

How much should you spend on ads? How many should you run? What ROAS should you aim for? Rachel Solomon, CEO and Co-Founder of Boarderie, answers all of it in this performance marketing masterclass.

Boarderie is the shippable charcuterie brand that has generated over $200 million in sales. It started with a Shark Tank investment and scaled by mastering the Meta ad. Rachel shares how she did it, using first-order profitability as her guiding principle. In this episode, she breaks down her formula for ads that convert and explains why the ugliest creative is sometimes the one that wins.

LINKS

Rachel on Linkedin

Boarderie

Dessert Boards

Halloween Boards

Fish Wife

Dyson Toothbrush

Can protest be a form of marketing? Patagonia has been an industry outlier since its inception, pushing the bounds of what traditional "marketing" can look like. From their iconic "Don't Buy This Jacket" campaign to their $11 million giveback initiative launching this September, the outdoor brand was built on defying convention.

On today's episode, we sit down with Aileen Ottenweller, Director of Brand and Impact at Patagonia, to explore what it looks like when brands stay true to their values and give their community a chance to contribute to something meaningful. 

LINKS

Aileen on LinkedIn

Patagonia

Patagonia Worn Wear

Shithropecene

Charlie Grinnel on My Best Campaign

ACLU

Arc'teryx VP of Brand Marketing, Jurgen Watts, on goal setting, trusting the process, and building a career in the marketing big leagues. Jurgen shares how his early days at Lululemon during its heyday shaped his approach, and how a community initiative now entering its 19th year keeps one of outdoor's biggest brands rooted in its heritage—all while staying a dominant force in the industry.

LINKS

Jurgen on LinkedIn

Lululemon

Arc’teryx

Arc’teryx Academy

Arc'teryx Rebird

Monday x Arc’terx Rebird Case Study

Moment Factory

Moment Factory x Arcteryx

Rapha

Skims x Will Ferrell

Vivobarefoot is the brand behind footwear's biggest phenomenon: the barefoot shoe. As General Manager, Nicholas Charlier has helped the brand break out of its niche—winning over outdoor enthusiasts and health-conscious consumers while breaking through with Gen Z trendsetters. In this episode, Nicholas unpacks how to balance brand purity with aspirational growth, and why a rock-solid brand foundation—knowing exactly why you do what you do—is the real key to long-term brand longevity.

LINKS

Nicholas on LinkedIn

Vivobarefoot

Vivohealth

Shoespiracy

Unbound - A Story of Women’s Foot Liberation

Satisfy

San San Gear

Wax London

This outdoor brand introduced a new product category that turned a profit within the first 6 months. Later, they hosted a giveaway that grew their email list by 90,000. This is an interview with the man who made it happen.

Chris King is the VP of Brand at Outdoor Research, a legacy technical brand known for their high-performance gear. In this episode, Chris dishes his expertise on the importance of market research, his three year brand awareness strategy, and how embracing mountain biking turned OR around.

LINKSChris on Linkedin

Chris on Instagram

Jesse Itzler's Adventure Club

Sarah Blakely

OR Sunrunner Hat

Chris King on the Backcountry Marketing Podcast

OR Mountain Bike Team

Crankworx

Pivot

Dometic

Fox Racing

Danny Segal on Huckberry's content strategy

This episode is a masterclass for marketers ready to fast-track brand growth. Amanda distills the sharpest lessons from the world's best marketers featured on this very podcast—covering how to build a shared vocabulary with your audience, when to push and pull your creative budget, why traditional marketing deserves a second look, and when to stop listening to the algorithm. Each lesson comes with a direct call to action, so you can put it to work immediately.

LINKS

Switchback Event

Danny Segal on MBC

Huckberry’s Youtube Channel

Alicia Moore on MBC

Adam Saraceno on MBC

Peak Design Youtube Channel

Sid Baptista on MBC

Lee Glandorf on MBC

The Sweat Lookbook Substack

Katie Boston-Wilson on MBC

Katie Boston-Wilson on MBC (again!)

Brogan Graham on MBC

November Project

Ty Haney on MBC

Outdoor Voices

TRE - Brand Impact 1

TRE - Brand Impact 2

Austin Hodges on MBC

Jen Gurecki on MBC

Katie Wylder Substack

Wispr Flow App

Niclas Bornling on MBC

Luke O’Shea on MBC

Julie Igarashi on MBC

How do you keep a heritage brand feeling fresh without losing what made it iconic in the first place? On this episode of My Best Campaign, Kristin Vekteris, Chief Brand Officer of Earls, breaks down the difference between rebranding and revitalizing, and how a gradual refresh has kept Earls a go-to restaurant. Kristin also weighs in on agency vs. in-house career moves, and why Aritzia is thriving while Lululemon is falling short. This is a masterclass in brand leadership from someone who's built her career on knowing exactly when to evolve—and when to hold the line.

LINKS

Kristin on Linkedin

Earls

Stella Artois

Stella Artois Train Commercial

Cracker Barrel rebrand

What makes for a successful product launch? The kind that generates a lineup through New York City and sells out within 48 hours? Alicia Moore, ex-VP of Marketing at Halfdays, has answers. In this episode, the full-spectrum marketer shares lessons from her 360 experience—from tiny brands that became behemoths to the agency world. Alicia breaks down the secrets to solid activations and great partnerships, and *spoiler alert* it all comes back to the heartbeat of your brand.LINKS:McWrap Event La Colombe La Colombe x National Park Foundation

Todd Carmichael Halfdays Million Dollar Cowboy Bar Halfdays x Million Dollar Cowboy Bar Brandi Cyrus Halfdays x Hoka Tecovas Still Here New York Still Here Sport Jean Bode x Levis Airbnb Bedtime Ad Airbnb Girls Trip Ad Unreasonable Hospitality

The modern media relations landscape is all about influencers, which means instead of putting millions of dollars into one major media buy, brands now put thousands of dollars into hundreds of small creator campaigns. What are the secrets to getting the most impact out of these creators and the most bang for your buck. Allegra Contatore is the head of PR and Communications, EMEA, at clean beauty brand Sunday Riley. She walks us through how to run an influencer program at scale.

LINKS

Allegra Contatore on Linkedin

Allegra on IG

Sunday Riley

Good Genes by Sunday Riley

Bach Buquen x Sunday Riley Campaign

Running and experiential marketing both exploded after 2020. So what does it look like when those two things come together at the world's most important marathons—London and Boston? Lee Glandorf, marketer and author of The Sweat Lookbook on Substack took us through the best marathon pop-ups of the season and helps us understand how brands can avoid fading into the hundred other activations competing for a premium customer. BONUS: She identifies what might be the biggest missed opportunity for brands in the athletic space right now.

LINKS

The Sweat Lookbook on Substack

Lee Glandorf on Linkedin

The Rec Room on the Sweat Lookbook

The Rec Room on Running Supply

The Rec Room on Running Wylder

Pruzan Running

R.A.D. UFO trainer

Raide

Bonzer Sunglasses

Fazit

Forta Cosmetics 

Buckle Scrunchies

Brooks Hyperion House

Cynthia Erivo x Brooks

Sebastian Sawe

Erica Kemp

Desiree Linden + Kara Goucher

Nobody Asked Us with Des and Kara podcast

Puma Project 3 Race Day Kit

New Balance Run House

Rabbit Boston Pop-up

Zach Litoff

Bandit Marathon Kit

Mile Off Running Pop-up

Salomon x L'art de L'automobile collab

PYNRS Interlude event

Pao Labs

Bobbie - baby food

Spence tennis

Halfdays

Seniq

Hikerkind

Christa Hull / Community Academy