Shassity invites founders of Rucker Roots, Ellen and Ione and founder of Luxe Therapy, Crystal Haynes to discuss their personal journeys starting a hair care brand.

Having black-owned, female-founded brands as an option for hair products and tools is amazing. It means a lot of things to a lot of different people, but as stylists and consumers, it’s a very big deal.

Tune in to learn about the career turning points, the process of creating quality products, navigating manufacturing obstacles, taking smart legal precautions and weathering COVID. You’ll also hear some wonderful stories of their successes and the biggest moments that helped put their beauty brands on the map.

To learn more about Rucker Roots visit:

https://luxetherapy.com/

To learn more about Luxe Therapy visit:

https://ruckerroots.com/