Cheerful Productive Chats | Productivity Tips, Simple Systems & Workflows for Entrepreneurs

My Brand Story: Why I Finally Changed My Name | 44


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Ever wonder if your brand name might be holding you back? I didn’t, until I realized it absolutely was. In this special episode, I’m sharing the full, unfiltered version of my brand story and the emotional and strategic reasons behind my brand name change from Cheers to Blogging to Cheers to Productivity.

This isn’t just a rebrand, it’s a realignment. And in true Lucy fashion, I’m spilling all the details, from family dinner table rituals to a breakthrough logo design that changed everything.

What you’ll learn:

  • Why I finally made the decision to change my brand name
  • How misalignment showed up in ways I didn’t expect
  • The story behind the “cheers to” across all my brands
  • How my new logo tells a deeper story
  • Real talk on how rebranding your business can affect visibility and confidence

This episode is packed with lessons for anyone feeling stuck or misaligned in their brand, even if your offers haven’t changed. 

So if you’re feeling unsure if your name or brand is still aligned with your message, these brand alignment tips might just give you the clarity you need.


Transcript + Show Notes: https://cheerstoproductivity.com/44



Connect with Lucy:

Free Workshop:
https://cheerstoproductivity.com/steps

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Cheerful Productive Chats | Productivity Tips, Simple Systems & Workflows for EntrepreneursBy Lucy Reyes