Ep 22. Most business owners hate selling because it feels pushy, awkward, or fake. But what if the problem isn’t sales itself — it’s the way we’ve been taught to do it?

In this episode of My Business Guide, Lachy Nicolson breaks down consultative selling — an approach that replaces pressure with curiosity. You’ll learn:

• Why consultative selling works better in today’s noisy market

• The 5 simple steps you can follow in every sales conversation

• How to sell without “selling” — and win better clients in the process

If sales has ever made you feel uncomfortable, this episode will show you how to turn conversations into genuine connections — and help people buy for all the right reasons.

Read about consultative selling

Subscribe get bonus resources from the podcast + monthly leadership & business insights direct to your inbox: ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://leaderguide.com.au/community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

My Business Guide is presented by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeaderGuide.com.au⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Small Business Coaches based in Brisbane 🇦🇺

If you own or run a business, this podcast is for you. We believe that small business should be simple and enjoyable. Each episode we share fresh ideas, practical tips and strategies to help you succeed in your business - and in your life. 

Hosted by Lachlan Nicolson. 

Ep 21. What if your business expenses could buy you luxury travel, without the big price tag? ✈️

Lachlan speaks to Steve Hui, better known as The Points Whisperer, to unpack the smart workings of The Flights Club - a membership helping business owners fly Business Class using points earned from their everyday spending.

But this isn’t just a conversation about flights... It’s about how to see hidden value in your everyday business decisions.

Lachy and Steve discuss points hacking, business alchemy, and how to turn operational costs into real lifestyle upgrades.

If you like the idea of getting more from what you’re already doing, this episode is for you.

Subscribe get bonus resources from the podcast + monthly leadership & business insights direct to your inbox: ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://leaderguide.com.au/community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

My Business Guide is presented by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeaderGuide.com.au⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Small Business Coaches based in Brisbane 🇦🇺

If you own or run a business, this podcast is for you. We believe that small business should be simple and enjoyable. Each episode we share fresh ideas, practical tips and strategies to help you succeed in your business - and in your life. 

Hosted by Lachlan Nicolson. 

Ep 20. Coach Lachy discusses why taking a break is good for you - and your business.

Read the blog post

Book: Rest: Why You Get More Done When You Work Less

Subscribe get bonus resources from the podcast + monthly leadership & business insights direct to your inbox: ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://leaderguide.com.au/community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

My Business Guide is presented by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeaderGuide.com.au⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Small Business Coaches based in Brisbane 🇦🇺

If you own or run a business, this podcast is for you. We believe that small business should be simple and enjoyable. Each episode we share fresh ideas, practical tips and strategies to help you succeed in your business - and in your life. 

Hosted by Lachlan Nicolson. 

Ep 19. Lachy shares a simple leadership technique to find the root cause of problems in your business - so that you can focus on solutions that make lasting change!

Read about The 5 Whys

Subscribe get bonus resources from the podcast + monthly leadership & business insights direct to your inbox: ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://leaderguide.com.au/community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

My Business Guide is presented by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeaderGuide.com.au⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Small Business Coaches based in Brisbane 🇦🇺

If you own or run a business, this podcast is for you. We believe that small business should be simple and enjoyable. Each episode we share fresh ideas, practical tips and strategies to help you succeed in your business - and in your life. 

Hosted by Lachlan Nicolson. 

Ep 18. Lachy chats to Tom Daniels, co-founder of OneLink Holdings, about how Australian businesses can source and custom manufacture products in China.

Australia imported over $70 billion dollars worth of products from China in 2023. Electronics, machinery, cars - you name it. China's massive manufacturing base and heavy investments in R&D has elevated the country to a world leader in advanced manufacturing technologies, and at large-scale with competitive prices. 

China isn't alone, other countries in Asia like Vietnam have developed their manufacturing ecosystem. All this presents an opportunity for Australian businesses who want to source or custom manufacture high-quality products, efficiently, and be cost effective. 

Subscribe get bonus resources from the podcast + monthly leadership & business insights direct to your inbox: ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://leaderguide.com.au/community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

My Business Guide is presented by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeaderGuide.com.au⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Small Business Coaches based in Brisbane 🇦🇺

If you own or run a business, this podcast is for you. We believe that small business should be simple and enjoyable. Each episode we share fresh ideas, practical tips and strategies to help you succeed in your business - and in your life. 

Hosted by Lachlan Nicolson. 

Ep 17. Lachy chats to Josh Phillips from ClearAI.com.au about the current state of Artificial Intelligence, and how businesses can use AI right now to unlock more productivity and efficiency.

Subscribe get bonus resources from the podcast + monthly leadership & business insights direct to your inbox: ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://leaderguide.com.au/community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

My Business Guide is presented by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeaderGuide.com.au⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Small Business Coaches based in Brisbane 🇦🇺

If you own or run a business, this podcast is for you. We believe that small business should be simple and enjoyable. Each episode we share fresh ideas, practical tips and strategies to help you succeed in your business - and in your life. 

Hosted by Lachlan Nicolson. 

Ep 16. Today we're talking about why being the cheapest is the worst business strategy and how you can avoid it.

Check out Andrew Griffiths book: Someone has to be the most expensive - why not make it you?

Subscribe get bonus resources from the podcast + monthly leadership & business insights direct to your inbox: ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://leaderguide.com.au/community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

My Business Guide is presented by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeaderGuide.com.au⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Small Business Coaches based in Brisbane 🇦🇺

If you own or run a business, this podcast is for you. We believe that small business should be simple and enjoyable. Each episode we share fresh ideas, practical tips and strategies to help you succeed in your business - and in your life. 

Hosted by Lachlan Nicolson. 

Ep 15. Lachlan shares his tips on what to include in your business plan and how to create a business plan that you can action right away.

More Insights: https://www.leaderguide.com.au/insights/what-to-include-in-a-business-plan

Subscribe get bonus resources from the podcast + monthly leadership & business insights direct to your inbox: ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://leaderguide.com.au/community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

My Business Guide is presented by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeaderGuide.com.au⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Small Business Coaches based in Brisbane 🇦🇺

If you own or run a business, this podcast is for you. We believe that small business should be simple and enjoyable. Each episode we share fresh ideas, practical tips and strategies to help you succeed in your business - and in your life. 

Hosted by Lachlan Nicolson. 

Ep 14. Lachlan shares 5 strategies to get more customer reviews and use them to create a buzz.

If everyone's competing on price - what if you made raving reviews your competitive advantage?

Subscribe get bonus resources from the podcast + monthly leadership & business insights direct to your inbox: ⁠⁠⁠⁠ ⁠⁠⁠⁠https://leaderguide.com.au/community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

My Business Guide is presented by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeaderGuide.com.au⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Small Business Coaches based in Brisbane 🇦🇺

If you own or run a business, this podcast is for you. We believe that small business should be simple and enjoyable. Each episode you'll get fresh ideas and clear steps you can take to grow your business and succeed. 

Hosted by Lachlan Nicolson. 

Ep 13. Lachlan asks James Bartrop from ShadowSafe.com.au how businesses can protect their team, their data and their reputation from cyber attacks. A MUST listen for every business owner!

Take our Free Business Assessment: ⁠⁠https://leaderguide.com.au/business-assessment⁠⁠

Subscribe get bonus resources from the podcast + monthly leadership & business insights direct to your inbox: ⁠⁠⁠⁠ ⁠⁠⁠https://leaderguide.com.au/community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

My Business Guide is presented by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeaderGuide.com.au⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Small Business Coaches based in Brisbane 🇦🇺

If you own or run a business, this podcast is for you. We believe that small business should be simple and enjoyable. Each episode you'll get fresh ideas and clear steps you can take to grow your business and succeed. 

Hosted by Lachlan Nicolson.