In this episode, I share my journey of rebranding my agency and changing its name from Shannon Bain Digital to Eastbound Digital. 

I explain the reasons behind this decision and the thought process, the pros and cons of personal branding versus business branding and how they can coexist. I also share my insights on building a personal brand and the importance of trust and relationships with your audience. I emphasise the need to align your brand strategy with your long-term goals and offer valuable advice for anyone considering a rebrand.

Topics Discussed In This Episode:

• Reasons for changing the business name [00:00:00]
• The conflict between personal brand and business brand [00:03:47]
• The approach of building a personal brand and launching businesses under it [00:07:55]
• My plan to grow both a personal brand and the agency [00:11:32]
• The importance of clarity and aligning with your long-term goals [00:15:10]
• What to expect in terms of services and the podcast [00:17:28]
• The visual rebranding process and the effort involved [00:19:08]
• Conclusion and invitation for topic suggestions [00:23:13]

Resources Mentioned In This Episode:

• New Website: https://eastbound.digital/
• Eastbound Digital Instagram: https://www.instagram.com/eastbound_digital/
• Shannon Bain Instagram: https://www.instagram.com/shannonbain1

Note: The timestamps provided are approximate and should be adjusted as needed based on the actual audio content.

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency