There’s one thing I’m doubling down on with complete certainty in 2026:

Content.

I’m treating content as my golden goose. It's the thing I’m intentionally building around and investing in more than anything else in my business.

And I want to explain why.

In this convo, I’ll walk through the content strategy I’m committing to in 2026, including:

- why I’m treating content as a core investment, not a side task

- how I’m structuring my workweek around content to prevent burnout

- the platforms and content forms I’m going deeper into (and which ones I’m pulling back from)

- my content thesis for the year, and the philosophy behind it

If content has felt heavy, performative, or confusing lately, this will likely resonate. 💖