Not all lists, opt-ins, or leads are created equal. About 7 years ago I got a little too close to the ethics line on an email campaign. Here's what I did and what I learned…

You can have a list with a million emails, but that doesn’t mean these are leads. Traffic is great, but unless you get conversions, you will go broke.

In this episode, I want to talk about email lists, distribution, and how to turn an opt-in into a real lead… I also want to tell you about the time I went “gray hat”.

I’ve since only been doing “white hat” marketing, but aside from the ethics issue, this thing I did didn’t even work! 

Let’s find out why… 

Key takeaways:

• My first real learning opportunity (00:58)
• It’s all about the conversion rates (05:39)
• So here’s what I did (and why it didn’t work) (09:22)
• Why opt-ins are not leads, at least not yet (13:14)
• What can you get in my Offer Launch event (18:33)
• Don’t be afraid to follow up until they buy(20:25)

Additional resources

Learn how to launch for profit Offer Launch

Get Russell Brunson’s book Expert Secrets

Get your free the Lucrative Launch PDF for more strategies!

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!