"Most elevator pitches are designed to impress, and they fail to intrigue."

I made that one up on the spot and I'm proud of it!

When you let go of "saying the right things" and "what I should sound like" you open up all kinds of fun and interesting lanes to engage and hook your funder or listener in a whole new way.

Here is a surprising story I helped a client create to sell her brand in a totally unique way.