Sought After Educator

My exact educator tech stack for building funnels and courses


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I’m sharing the five tools I rely on to create, deliver, and optimize my programs so I can spend less time troubleshooting and more time teaching. If you’ve been piecing together emails, payments, replays, and course portals, this will help you simplify your backend and make better decisions with real data.

Why this matters for educators


→ Clean systems free up creative energy and improve the student experience

→ All-in-one delivery reduces manual tasks and broken zaps

→ Centralized data helps you decide with numbers, not emotions

→ Simple, reliable tools make consistency possible long term


The five tools I use and how

Kajabi for sales pages, checkouts, email, automations, course portals, replays, and evergreen analytics so I can see page views, opt-ins, purchases, email opens, and watch time in one place

Google Workspace for Docs, Sheets, Forms, Gmail, and Calendar so curriculum drafts, templates, intake forms, and launch tracking stay organized and shareable

Zoom for live workshops, group coaching, and reliable recording so I can capture clean replays and pair them with transcripts

Fathom with Zoom for automatic notes and transcripts so I can quickly pull action items and summaries

Descript for recording, editing, polishing replays, building lessons, screen recording feedback, captions, chapters, and pulling quotes so editing feels like editing a doc

ChatGPT for formatting show notes and lesson descriptions and turning my words into finished assets without losing my voice


What you’ll learn


→ How an all in one platform like Kajabi reduces friction across sales and delivery

→ The way I use Google Docs and Sheets to plan curriculum and track launches

→ Why Descript replaced multiple tools and cut editing time dramatically

→ Where AI fits as an assistant for formatting and repurposing your own language

→ How to decide whether your funnel needs fixes or just more traffic


Timestamps


→ 00:00 Welcome and why tools are not the strategy

→ 03:10 From pieced together systems to an all in one platform

→ 09:20 My Kajabi workflow for offers, emails, and analytics

→ 14:45 Google Docs, Sheets, and Forms for templates and tracking

→ 20:05 Zoom and Fathom for reliable delivery and transcripts


→ 24:30 Descript for editing, chapters, captions, and repurposing


→ 31:40 Using ChatGPT to format show notes and lesson descriptions


→ 36:10 The thread that ties my stack together and next steps

Links mentioned

→ Try Kajabi with a 30 day trial - https://app.kajabi.com/r/92JKzNns/t/28z7lmwk


→ Descript for recording and editing


→ Fathom AI for transcripts and recaps


Free up your focus


→ Build your stack to reduce manual tasks, protect your energy, and deliver a polished student experience


→ Start with one upgrade at a time and connect tools only where it truly saves time

If you loved this episode


→ Send me a DM on Instagram @itsjodiebrown and tell me which tool you’re upgrading next


→ Share this with an educator friend who needs a simpler setup


→ Leave a quick review so more educators can find the show

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Sought After EducatorBy Jodie Brown

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