Farm business strategy is more than dirt and crops—it’s legacy thinking. In this powerful story, Jim Coleman shares how a lesson in farm profitability became a lifelong business strategy. Farm business strategy and leadership development are at the heart of this unforgettable father-son moment.

In this episode, Jim walks us through the moment he became "the manager" of Coleman Crest Farm at age 12. When his father handed him the keys to the farm—and the responsibility—Jim had to learn fast. The pigs were breaking out, the feed was expensive, and the farm couldn’t stay profitable unless something changed. Instead of quitting, his father taught him a simple but powerful business lesson: “Don’t sell the goose that lays the golden egg.”

You’ll hear how Jim’s father turned slop into savings, turning a $5 pickup problem into two new revenue streams. It's an entrepreneurial masterclass from a man who didn’t have an MBA—but who had vision, grit, and integrity. The story ends with a powerful moment: a $10,000 check that paid for Jim’s college, half of it funded by the profits he helped generate.

This isn’t just a children’s book—it’s a business case study. Whether you’re on a farm, running a startup, or leading a team, this story will give you the mindset to reengineer systems, cut costs, increase revenue, and never quit.

✅ Real-life farm business strategy
✅ Lessons in leadership, grit, and problem-solving
✅ Perfect for farmers, entrepreneurs, and parents building generational wealth

⏱️ Timestamps for Key Topics
0:08 – Becoming the “manager” of Coleman Crest Farm at age 12
1:06 – Taking on full responsibility for crops, livestock, and operations
2:10 – Getting “paid” in three hots and a flop
3:19 – The hogs keep breaking out, and Jim figures out they’re hungry
4:56 – Overfeeding creates a new problem: rising costs and low profit
5:32 – The moment Jim hears: “Don’t sell the goose that lays the golden egg”
6:06 – The solution: collect restaurant slop for free—and get paid for it
7:48 – Hogs love it, profits rise, and slop becomes a second revenue stream
9:01 – Cousin Wheeler becomes their first slop resale customer
10:25 – How this strategy paid for college with a $10,000 check
12:02 – Jim’s book: Don’t Sell the Goose That Lays the Golden Egg
12:24 – Key business lessons: delayed gratification, performance = profit
13:47 – How to meet conflicting objectives: lower costs + better service
14:55 – Final reminder: seize the moment and never quit