Lucy Cohen is the Co-Founder of Mazuma, the UK's first subscription tax advisory firm and one of the country’s leading online accountants for small and micro businesses. They have over a thousand clients across the UK and have moved into the US market.
But, in their early days, it all came so close to falling apart. 
What happened?
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My Favourite Failure: I should’ve listened to my gut! Lucy Cohen

This is the entrepreneurial education I wish I’d had. A few years ago, I thought I'd made it as a Founder. My app was topping the charts, I was winning awards, having drinks with the Queen at Buckingham Palace (she laughed at one of my gags, sure), but as my business started to fail, I realised I had so much more to learn. The trouble was I found most business chat too stuffy, surface level or braggy so I started Secret Leaders to get behind the mask of entrepreneurship. I speak with the best Founders and business experts to learn how great companies are built - especially the things that normally get left out, like their mistakes. We cover the most important stuff, from fundraising to hiring, habits to mindset, so you can learn how to build a successful business. And no, you don’t need to get into an ice bath at 5am either...
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Contact: hello@secretleaders.com

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From hitting rock bottom to tripling his business overnight!
Executive development specialist Jim reveals how admitting his shortcomings to his wife became the catalyst for transformation, leading him to quit drinking and embark on a path of self-discovery. 
Whether you're battling your own demons or simply seeking inspiration to reach your full potential, Jim's story offers a compelling testament to the power of vulnerability, authenticity, and the courage to change."

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My Favourite Failure: One Founder's Journey to Sobriety and Success - Jim Frawley

Nick Sabine, Co-Founder of Resident Advisor (RA), shares his journey of self-discovery and the transformative power of authenticity in leadership and life.

From his early inspiration in the electronic music scene to the challenges of growing a global brand, Nick candidly discusses the struggles of maintaining authenticity, navigating co-founder relationships, and leading through crisis.

A life-altering divorce and a period of self-reflection, including embracing boredom and solitude, led Nick to reconnect with his true self. This newfound authenticity reshaped his leadership style, allowing him to build genuine connections with his team, which proved crucial when COVID-19 hit, wiping out 95% of RA's revenue.

Nick offers a rare glimpse into the high-pressure world of the music industry, while reminding us that true success lies in the depth of our relationships and the courage to be unapologetically ourselves.

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Resident Advisor: Bootstrapping a Global Music Empire - Nick Sabine

In the face of failure, do you quit or persevere?
Alden Mills, a former Navy SEAL who has navigated the ups and downs of entrepreneurship. Alden shares the invaluable lessons he learned about failure during his time in the SEALs and how he applied them to his business ventures.
From the brink of bankruptcy to generating nearly $100 million in sales, Alden's journey is a testament to the power of resilience and the importance of staying connected to your passion and purpose.

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My Favourite Failure: How a Navy SEAL Transforms Failure into Opportunity - Alden Mills

Success isn't just about having a great product or service.

You know that standing out in a crowded market is tough. But what if you could cut through the noise and build a loyal following that drives real results for your business? Enter the power of personal branding.
Chris Donnelly, Founder of Verb and Lottie, shares his insights on leveraging your personal brand to supercharge your entrepreneurial journey. With over 35 million content views per week, Chris has cracked the code on authentic, impactful personal branding.
And it’s true, building a strong personal brand isn't easy. It requires consistency, vulnerability, and a willingness to experiment.

But if you do it right; you will find an enormous amount of opportunities. If you want to start a new side hustle, you’ll have a jump start. If you want to fill a role in your company, you’ll have countless applications, and if you want to climb the corporate ladder, you’ll be getting a little more attention.

Whether you're a seasoned Founder or just starting out, this episode will equip you with the mindset and tactics to build a personal brand that doesn't just get attention, but drives meaningful results. 


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Sponsors
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Everything you need to know about building a personal brand -  Chris Donnelly

What happens when a successful home exchange company tries to launch a rental business?
Emmanuel Arnault, CEO of Home Exchange, shares his experience of investing a million dollars in a new rental venture that ultimately failed. Emmanuel dives into the strategic mistakes they made, the challenges of balancing a flagship business with a new side project, and the important lessons he learned about leadership and resource allocation along the way.
From the initial planning stages to the final decision to pull the plug, He discusses the importance of adapting one's leadership style as a company grows and the pitfalls of relying too heavily on intuition when launching a new venture.

Sponsors
Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders
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My Favourite Failure: I should’ve listened to my gut! Lucy Cohen

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