Zero Dollar Marketing

My First 1-Star Review… and Why It Hit So Hard


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I got my first bad review after 3 years in business—and yeah, I took it personally. This episode isn’t just about one unhappy client. It’s about what happens when someone blasts your business online after they approved a typo on 100 shirts… twice.

If you’ve ever had a client demand a refund for something that wasn’t your fault, this one will hit home. I walk through the entire story, from the AI-generated artwork to the refund drama, the emotional spiral, and the review that nearly pushed me into revenge-mode.

What’s inside:
• The full backstory of the typo, the refund offer, and the meltdown
• Why I refused to give a full refund (even to a nonprofit)
• How I almost responded publicly—and why I didn’t
• Why business owners should never leave 1-star reviews on other businesses
• The emotional toll of getting publicly dragged, even when you’re right
• What I learned about boundaries, reactions, and holding your ground

This isn’t a story about customer service. It’s about protecting your sanity as a founder. It’s about navigating the gray area between taking the high road… and burning the bridge to the ground.

If you've ever been unfairly reviewed or questioned whether to respond—this is your sign to listen in.

📲 Got your own bad review story? Text me: 402-890-2000
🔥 Merch that’s actually worth wearing: https://perch-merch.com

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Zero Dollar MarketingBy Chris