In this episode of the Indie PPC Podcast, I break down my full Google Ads tech stack — the exact tools I use to manage 25 accounts ranging from $2k/month to over $1M/month. No sponsorships, no referral codes — just an honest look at what actually helps me run accounts more efficiently.

I cover why I rely on Optmyzr's MCC dashboard, how Opteo helps me manage lower-spend clients, and why AdBeacon has become my go-to for holistic data across all platforms and I showcase a new custom change reminder tool I made with Dave Ten (in my frantic black friday state, I mistakenly got his name wrong in the vid 😖 sorry dave!)

I also share a custom tool I built with Dan Ten that tracks changes, sets reminders, and automatically compares results.

To wrap up, I highlight two must-watch videos: FeedArmy’s update on Merchant Center shipping cutoffs, and Andrew Lolk’s breakdown of Smart Bidding Exploration, which completely changed how I think about the feature.

Got a question for a future episode? Drop it in the comments or email me at [email protected]

FeedArmy video: https://www.youtube.com/watch?v=0TlCPSZ2v7E

Andrew Lolk Video: https://youtu.be/ZPrdl1bGkSc?si=CyuiaavsIlmSvaKm