Clients and agencies want to produce great work. So why does so much content work to meet the client's brief?

We look at three possible causes, and offer a way through the calamity of mis-briefs, re-briefs and non-briefs.

Share your agonies (and anything else)
Got a brand agony you'd like us to answer? Send an email to [email protected] and we'll do our very best to help.

Or maybe you just want to tell us what you think of the podcast. It's the same address: [email protected]