One of the biggest challenges all online entrepreneurs face is finding things that work among all the things that don't work. The problem is, in most instances, we don't know what we don't know so we have to keep working on things, rearranging, reformulating and reworking so we can figure out what's going to work. It costs us time, effort, and money to do these things. And this is exactly what I've been working on lately. I've completely revamped one of my funnels from top to bottom and it's had some really nice secondary implications for my online work and that's what I'm talking about in this episode.