Yes thats a wordy title. Basically I feel like there is a huge gaping hole where people jump into doing social. Really the idea is to try and do something that adds value to your WHY. Why do it if it's not important. Right? So how do you come up with these ideas and get them to work with your content. The key for me is capturing this moment. Every-time you have an idea. It need capturing in some way. The podcast might explain the list of tools on offer.

@teaandtoast