A few days ago, Instagram updated its algorithm to give preference to original content.  Google has been doing this for years.  The tl;dr version of this is original content is good and you should create your own content.  Don't be a copycat for the purpose of getting more likes, views, comments, followers, what have you.  In today's marketing world, original content goes a lot farther in the long run and if you want to be in the long game you have to do long run things.  Be you - let yourself come through in everything you do.  Got questions? Click the link below to leave a voice message.  Thank you for tuning in! Happy Website-ing!