What constitutes your personal brand?

People often ask me why I write what I write and do what I do. Well, after a lifetime of watching good people get hurt by bad bosses, I am deeply concerned with preventing others from being burned. I am no longer in a position to directly protect people who are being hurt, but I can help them build the resilience they need to stand up, withstand, and still become their best. I can also help those with some pretense to power discover strategies to act as benevolently as possible … or at least to act benignly. That is my personal brand.

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