No, it's not ActiveCampaign. It's not MailChimp. It's not even ConvertKit.

It's the one for your specific situation! Let's dive into how to avoid buggy software, dodge overly-complex money wasters, and discover the real tool that's going to work for your situation.

00:00 Introduction 00:23 What people further ahead are doing 01:09 When you're first starting out 01:25 If you have a clear process, step-by-step plan, and funding 02:16 For the solopreneurs and small business owners 03:04 How techy are you? Here's what to look for! 03:37 Some essential features 03:56 What a good basic email marketing tool looks like 04:20 WARNING about ActiveCampaign!! 05:29 Why you should avoid all-in-ones 06:11 A few recommendations for simple tools 06:45 Advanced applications of email marketing tools 08:22 Why you should avoid switching 08:49 What to do when you notice a function is missing 09:55 When to go to tech support 10:26 The consequences of switching platforms 12:04 Wrap-up