For this episode of the Performance Marketer Podcast, I revisited another one of my private masterclasses, included in my challenge, “One Affiliate Offer”. And this week’s topic is all about creating the perfect email sequence that will allow you to convert leads into customers.

The techniques I’m going to share with you today played a huge role in my success and helped me build my performance marketing empire. 

This episode is a little more on the technical side, so I advise you to listen to it multiple times and take notes. If you’re really serious about excelling in the world of performance marketing, you have to start absorbing this type of content.

Our previous episodes focused on the secrets and tips for creating traffic and acquiring leads. Today, we’re going to go a step further and I’ll explore some of the top techniques for selling any type of service or product via email. Stick around, I guarantee it’ll be worth your while.

Key Takeaways:

• A quick recap of the top 3 ways to acquire leads (1:51)
• What is the Soap Opera Sequence? (3:48)
• How to create a Soap Opera Sequence that converts (4:53)
• The basic framework for writing good marketing emails (12:41)
• Tailoring your emails to 4 types of customer personas (13:17)
• Disarming your audience by easing their concerns about the offer (16:16)
• Using testimonials to win over the Skeptics (19:43)
• How to play the FOMO card in order to get sales (21:13)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Get Early Access to My SurveyDetective Platform (Coming April 2020): Get Access Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: http://bit.ly/33tInim

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