I'm testing a waterfall release strategy for all of 2022, and it all begins with my first release of the year: "Dark: To The Wolves". 

I dropped this first release of 2022 on Friday, January 21st, and, as always, I used Facebook ads to promote it. 

So let's break down the results of this release and pick through every detail of how I set it up, how much I spent, and what I plan to do next time. 

This is my Spotify Release strategy for "Dark: To The Wolves". 

Watch the original video on my YouTube channel. 

Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought!