I have racked up debt in my teenage years because of fashion! I’ll elaborate in a minute.

 

People have always seen me as the “fitness guru”, and that that is what I’m all about.

 

Fitness is my zone of excellence, but it wasn’t my zone of genius. I enjoyed it, and I had fun, but there was always a part of me missing. I wasn’t identifying myself as the “fitness guru”.

 

In this episode, I’ll share with you my story from fitness to fashion and how and why I pivoted.

 

1. How it all started: my love for fashion and my passion for fitness, and my non-stop attempt to get into the fashion industry. [4:15]

 

1. Fast-forward to March 2020 when COVID hit: I was in a good financial position with my fitness business, but the boutiques were hit hard. I wanted and needed to support small, local boutique businesses – be it free modelling, shouting them out on my social media – anything and all that I could for the community. [7:50]

 

1. My zone of genius is leading with the heart and making sure that your energy is taken care of; a community that is happy and joyful for the highest good is the reason I did a massive pivot from fitness to fashion. Being able to help the community in the industry that I have always loved was the most natural thing I have ever done. [11:23]

 

1. Boutique Business Collective: How can I bring everyone together even more? [14:30]

 

Thank you for listening to my story! I hope that it shed some light on the future of where I’m going and how I can support you. You can go to https://www.boutiquebizco.com/  and become a member. It’s absolutely FREE! 

 

If you have any questions at all about this podcast or anything at all, please reach out and let’s connect (if we haven’t already)! 

 

E: [email protected]

IG: @gem_munro

W: www.iamgemmunro.com