Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In today’s episode, we’re covering everything you need to know about having an effective sales page. I am going to share with you how I write and design high-converting sales pages so you can steal some of these secrets. If you want to learn how to build a sales page that’s optimized for conversions and get a checklist so that you can assess the health of your sales page on your own, keep listening! 

In this episode we cover  

[00:01 - 03:08] What is a Sales Page and Why Should You Care?

[03:09 - 06:24] Start With Creating a Customer Persona

[06:25 - 07:55] Writing Your Sales Page

[07:56 - 09:58] Things To Include in the Details Section of Your Sales Page

[09:59 - 14:02] How to Nudge the Fence Sitters in Your Direction 

[14:03 - 16:01 ] Closing Up! 

Key Quotes

“The tricky part is your sales page has to grab attention, keep it, it has to be informative, build trust, and motivate your reader all at the same time. And if your sales page isn't optimized for conversions, I hate to break it to you, but the truth is, you're losing money.” - Liz Boer 

“A product isn't worth anything if you can’t help your perfect customer understand why they need it.” - Liz Boer 

Resources Mentioned 

• 3 Copy Rules to Break To Sell With More Confidence
• Download my optimized sales page scorecard

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

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