Using his nose and astute familiarity of consumer behaviors, Darryl Hunter shares with us his views on Dragon Perfume’s niche and pioneering scents, how to dismantle outdated rules and design a more resolute brand, the habit of significance vs. success, maximizing relationships, and Dragon Perfumes unique identity to the world of fragrance.

“Fragrance is a story in smell, sometimes a poetry in memory. “
― Darryl Hunter, Dragon Perfume

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