In this episode, I open up about the critical decisions behind my YouTube launch — and why I’m choosing authority over vanity.

While many chase mass appeal and viral views, I’m building a service-first business designed for sustainable, long-term growth.

I walk you through the internal debate between chasing fast growth or building hyper-targeted, search-based content for my ideal clients.

You’ll hear how I’m structuring my content strategy, the systems I’m putting in place, and the mindset I’m adopting to avoid the common traps that derail so many creators.

If you’re building a business and considering YouTube as a platform, this episode will give you a real, behind-the-scenes look at how to approach content like an entrepreneur, not just a creator.

Key topics:

• Authority-first vs. audience-first models

• Building an asset library, not just a channel

• The power of discipline on tough days

• My 4-year growth roadmap for sustainable scaling

Tune in, and let’s build authority — not vanity.