One of the reasons people don't follow through on their resolutions is that change is hard.

Keeping consistent with a new commitment is difficult, and it is just plain easier to not do it. Whether at New Year's or any other time of the year, goal setting is much easier than goal achieving.

So how can we stack the cards in our favor? How can we make it more likely that we will be consistent with the changes we set forth to make and actually see a lasting change in our life?

One of the keys is in the way we think about our goals and the language we use to describe them.

In this episode of Maximize Your Brand Podcast I tackle the subject How To Master Your Mindset To Create Lasting Change, with my guest Marissa Q. Paine of Marissa Q. Paine Int'l.