This week's key takeaway:

5 tips to setting meaningful KPIs - with Ben Fewtrell and David Carlin

Episode intro:

A lot of people struggle with KPIs, but there really isn't anything to be scared of. Think of KPIs as being like the dashboard in your car where you need to pay attention to your fuel, speed, tyre pressure etc. If you find the equivalent measures in your business and monitor them on an ongoing basis, you won't go far wrong.

But what should you measure, and how often should you measure it? Ben and David have the answers for you!

In this week's episode you will learn:

• Why you should use the same fundamentals for a small business as a big business
• How day-to-day KPIs can translate to decisions at board level
• Were people more aware of their numbers in the old days?
• The dangers of over-automation of figures
• What should you be measuring?
• Why you shouldn't be scared of averages
• Finding the 'why' of a KPI
• How KPIs link to goals and long-term objectives
• Standard sales & marketing KPIs

Show links:

• Take up our offer of a free masterclass at http://www.maxmyprofit.com.au
• Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/